In Class Lab: 11-5

This ad thinks using high definition toothpaste will brighten smiles. It implies that white teeth are better. It appeals to people because they want a straight, white smile like the person shown in the picture. The words “up to 3x better whitening” supports its position of white teeth are better. The image of the girl with the bright smile persuades people to think she got that smile by using this toothpaste. There aren’t very many people out there who do not want or like bright white smiles, so that pretty much covers the audience perspective part of it. But if it were to be revised it could have more information and facts about the toothpaste. For example, including the whitening ingredients. Using the white background makes the words “ILLUMINATE YOUR SMILE” really pop out. The woman look really happy with her smile and most peoples over-all goal is to achieve happiness so by obtaining a beautiful smile you will be that much closer to being happy. Using this HD toothpaste makes people happy. If the medium were to be changed it should be put in a magazine, because magazines have large audiences and a lot of magazines discuss ways to better yourself and this ad does just that.

Illumipearls. Advertisement. Illuminate Your Smile, 2014. Web. 5 Nov. 2015.

http://www.macleans.com.au/other-products.desktop.html

Bela Burns

http://getmobetter.com/the-naked-truth/

This is an advertisement for Naked brand juice. This advertisement explains that they ( The Naked company ) doesn’t have anything to hide, because their products are 100% all natural. They tell us that they use 100% juice. This advertisement makes us wonder if other brands do have something to hide?  The advertisement uses the color green as the main color for this ad. The color green is commonly associated with “natural” products. By using this color scheme, and using the phrase “100% juice”, the advertisement helps us see this product as healthy and natural. If I were to advise this advertisement for a different audience, possibly one that wasn’t so environmentally concerned, I would add information about the taste of this product. I could also mention something about the unusual color of the drink, making it unique. If I were to create this advertisement in another medium, I would change it to a commercial. I would still use the same color scheme, and use the idea of the product being all natural. I could also include music and videos that interest the viewer.


Naked, Advertisement, The Naked Truth, n.d, Jul. 2013, Web

How does the example you have chosen appeal, or not appeal? What words, sound, or images does it use to support its position? If you were to revise, what would you do? If you were to create another medium, how would it be different?

My group chose an advertisement on Coke. It takes a position on how you should have your young child drink coke soda, in order for them to have a “higher chance of gaining acceptance and ‘fitting in’ during those awkward pre-teen and teen years”. They make this claim saying that laboratory tests have proven this to be true.

                This advertisement does not appeal to us as a group. We all take the stance that young children, and especially babies would not benefit from sugary drinks. In the advertisement, the words it uses to support their claim of how babies would benefit later in adolescence from drinking Cola would be the title, “For a better start in life, start Cola earlier!” The images they use is a smiling mother and child, looking like they are on top of the world, giving the impression that they are happy with the Cola product and an open bottle of Cola in the left hand corner. If we were to revise this ad, we would have the baby be drinking the soda, and the mother happily watching. Another medium we would choose for this advertisement would not be on paper, but on the crates of Cola sodas. We think that this would be more effective in reaching to the people who are buying the product.

"For a better start in life…” hoaxes.org Museum of Hoaxes, 26 Apr. 2012. Web. 5 Nov. 2015.

My group chose one of our three to four ads to be this e-card, satirically talking about tests in school. This ad is relating the amount of school work and the intensity of tests to how student's brains are beginning to shut down.

School's these days are beginning to set unrealistic standards with an emphasis on a general spectrum of a topic, and expect all kids to be inclined towards the subjects they're being tested on. The result is a mental shut down, and discouragement amongst the student body. For example, in Washington State, you must pass the Algebra 1 EOC (End of Course Exam) to graduate high school. If you don't pass it, you must retake it until you do pass it. This places unnecessary stress on students who may not be inclined towards math, however who may be prodigies in literature or artistic based subjects.

As a result of having to consistently retake, or simply waste time on these tests, you're missing important lectures and material covered in class, which you'll then be behind on as well, only making school harder, resulting in your brain shutting down not only after "we take tests" however simply from an overload of school work. 

If I work to change the medium of the advertisement, I would put it on a billboard with large bolded letters, and broadcast it outside of every building with any school affiliation to blast the message and make it loud and clear about the excess of unrealistic expectations regarding school work and testing in high schools. 

Citations: 

"The human brain is amazing. It functions 24/7 from the time we were born. . ." Cartoon. Pinterest. Your ecards.