1. Rubin offers the insight on the influence that Coca-Cola advertisements had on the United States in the time around the 1950's. She provides evidence throughout her entire analysis by referring to the ads and even showing a picture of it. She also cites her sources. I except and agree with her conclusions because advertising was a big part of the daily life during the war efforts. The ad shows what life was like in that time. For example, women were not in the ad much because at that time they were not considered a big part of society.
2. She incorporates historical text by using descriptions of the older ads and quotes from the ads. Rubin shows the growth and changes of the ads through time and uses information from Coca-Cola's early history. This information helps show the reader that Rubin has knowledge and research on what she's doing and it gives the background information to the advertisements she explains.
3. Some other questions I might try to answer by looking at an ad are how much money is the company willing to spend? How popular is a certain product? What is the ideal targeted audience? when was this ad made? Why was this ad made? Is this is a reliable source of information for the particular product?
4. Ads I would choose to compare are make up ads. The Coca-Cola ad says if you are hard working then you need a Coca-Cola to be refreshed, and in that era hard work was hard physical labor. Where as make up ads today, say that using this product will make you more beautiful. If your beautiful you will attract good-looking men. So, women go buy this makeup to try and look the best. People are always thinking they are not good enough and need to buy more products to attempt to look their absolute best. Today, society bases a lot of judgement on looks.
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