Quoting, Paraphrasing, and Summarizing

Quoting, Paraphrasing and Summarizing for Melissa Rubin's Advertisements R Us
Paraphrasing

In Rubin's essay she explains that the Coca-Cola company wanted to be on board with the patriotic theme in America. So, Coca-Cola sold the war participants their beverages for only 5 cents. The new ads that came out after the war efforts included both hard working citizens and soldiers.

Summary

In her essay, Advertisements R Us, Rubin explains and demonstrates how the Coca-Cola advertisements have attracted Americans for many years. She shows the readers how the ads developed and progressed based on what was happening with the American people. The ads include characters based on the majority for that time. Overall, Rubin demonstrates that the Coca-Cola ads reflect the values of their time and which audiences they most attract.

Quote

Rubin shows how Coca-Cola decided on ideas for their advertisements, noting, "The ad suggests that Coca-Cola recognized the patriotism inspired by the war and wanted to inspire similar positive feelings about their product." She shows how they incorporated getting large groups of society attracted to their product.