Group Project
Ad Analysis
This Dove ad potrays that ALL real women are beautiful. It
uses an empowering quote of “New Dove firming. As tested on real curves.”
Implying that the product is made for women that want to reduce the appearance
of aged skin. The attention of the audience is caught by all the women of
diversity in white undergarments. This advertisement uses a strategy of
attracting different women. Including diverse pictures makes the picture more
relatable to a larger group of people. The women show bright happy smiles,
implying that this product is making them feel good and positive. The actual
product is shown in the lower right hand corner of the advertisement. The
audience begins to wonder what the lady’s are using. Which causes them to scan
the rest of the ad, and see the Dove bottles. The letters in the quote are
lightly written but still noticeable, but they do not immediately draw the
attention. The audiences attention is naturally and automatically drawn to the
beautiful women in the center. The source of the producers of the ad is in the
top right hand corner written in blue. Blue is the brands associated color. The
source is included but not as important in the message. The background color is
white so that the subject matter stands out the best.
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