In Melissa Rubins essay, Advertisements Are Us, she illustrates how the Coca-Cola ads in the 1950's related to the era. She refers to an containing a large red vending machine, a carton character, and an audience of working men. Most of her analysis is on this ad from the 1950's. Rubin explains how people are drawn into advertisements and how they show a lot about society. The 1950 ad promotes drinking Coca-Cola when you are working hard to become refreshed. According to Rubin, Coca-Cola has always been identified with "mainstream America". During the war efforts Coca-Cola sold their drinks to "every man in uniform" for only five cents. The ads used the patriotic emotions in their ads to project positive vibes about their product. The essay also indicates that Coca-Cola ads were speaking about the American society. They used what was common and popular to display their beverage. But at the same time, the ads were designed to give a look as if everyone needed and wanted a coke. Rubin shows how the ad was targeted and where it was used in society.
Rubin continues to follow the Coca-Cola ads through changes so the audience can see the patterns. The essay concludes with the author revisiting the main point of the essay and a message from the original Coca-Cola ad.
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